Dynamics and Acceleration of Nutrition Transition - MyAssignmenthelp

Question: Discuss about the Dynamics and Acceleration of Nutrition Transition. Answer: Introduction Burger Hut is putting its efforts for developing their distinctive image in the Singaporean market and for this, they have adopted various techniques such as conducting research and development programs regularly in order to analyse the latest trends of the market as well as to determine the demand of the consumers. As fast food is mostly liked by the youth generation of every county as well as by the children hence; the major source of fulfilment of their needs is the innovation in the existing products. Every consumer gets bored having the same product with same taste regularly and to avoid this boringness, organization has adopted the policy of regular innovations due to which consumers can make the choices amongst the varieties offered by the organization. Noodle Veggie Cheese burger is also one of the part of the innovations made by the Burger Hut and this will help them to increase the demand of their outlet as well as the chances of expansion of their store will also get rise s. Apart from the adaptation of innovative strategy, Burger Hut has adopted various other strategies in order to gain the competitive advantage in the fast food industry. Speciality of fast food is it is delicious, it is attractive, it takes less time to get delivered, and it also takes less time to consume. Apart from these specialities, there are a number of options available in fast food industry that is also a great factor of increasing the demand of fast food products. Singapore is famous for its attractive places hence; this is included in the favourable places visited by tourists (Yang, et. al., 2017). To introduce the Noodle Veggie Cheese burger in the Singaporean market, Burger Hut has developed a marketing plan under which SWOT analysis will be conducted in order to evaluate the various factors that could affect the business performance. Apart from the SWOT analysis, various techniques will be discussed under this report in order to analysis the market condition of Singapore and environmental scanning will also be performed with the appropriate measures. After reviewing the market conditions and the available macro as well as micro environmental factors that could create impact over the performance of the organization, adequate marketing techniques will be adopted in order to enhance the demand as well as to spread the awareness in the public in relevance with the new product introduced in the market (Aldehayyat, 2015). Products Characteristics The new product will consist following characteristics: Ordinary bun will be replaced with the noodles and to make this thick and strong, corn flour will be mixed in the noodles crust. The noodle will be added in the mixture of patty. Some corn pieces will also be added in the mixture of patty and then hot cheese will be served in burger which will make this unique and delicious; Reviewing the consumers demand, fresh veggies will be added to enhance the burgers efficiency of fulfilling the hunger of the consumer. Finally hot cheese will be added in the pattys mixture as well as layers of cheese will be coated around the burgers bun. Burger will be ready and it could be served with ketchup and other delicious dips. In order to make this more attractive, burger could also be served with cold-drinks, juices, and as per the demand of the consumer. Environmental Scanning Singaporean markets analysis will be conducted under this step in order to evaluate present macro and micro environmental factors. This will be conducted with the help of SWOT analysis and under this analysis, organizations strengths, weaknesses, opportunities and threats will be discussed for determining the chances of survival of Burger Hut in the Singaporean market with the new innovation (Whitton, et. al., 2014). SWOT Analysis Strengths With the launching of noodle veggie cheese burger in the Singaporean market, Burger Huts range of menu will be increased. Introduction of Noodle Veggie Cheese burger will enhance the demand of the Burger Hut and it will raise the chances of expansion in the global market. Burger Hut has adopted the cost-effectiveness approach for setting the price of the product which will help them to gain the competitive advantage. The strategies adopted by the Burger Hut to promote the Noodle Veggie Cheese burger in the Singaporean market will help them to increase their market presence as compared to existing brands of the fast food industry. Weaknesses Setting up the unique and distinctive place in the competitive business environment of Singapore will be a difficult task for Burger Hut. Being the newcomer in the fast food industry, getting adequate knowledge in relevance with the suppliers of raw materials required for the manufacturing of Noodle Veggie Cheese Burger. Lack of knowledge in relevance with the environmental conditions of Singaporean fast food market. Lack of knowledge in relevance with the marketing strategies used for the promotion of new product of the Burger Hut (Swanson, 2015). Opportunities Introduction of Noodle Veggie Cheese Burger will provide opportunity to the organization for setting up a distinctive image in the fast food industry of Singapore. Expansion opportunities will increase for Burger Hut with the invention of Noodle Veggie Cheese Burger (Popkin, 2017). This will lead to increase in the chance of expansion of Burger Huts stores in the prime locations of Singapore. Threats Marketing strategies used by the existing brands of fast food industry. Aggressive promotional strategies used by the competitors to reduce the demand of the Burger Huts products. Failure of Noodle Veggie Cheese Burger will also be a great threat from Burger Hut (Ryan, 2016). PESTLE Analysis Under this analysis, environmental conditions of Singaporean market will be analysed for survival of the Burger Hut. Macro as well as micro environmental factors of Singaporean business environment will be evaluated for making the adequate promotional as well as survival strategies. It will help the organization to enhance the chances of their growth in the Singapore market. Political: Political factors have the great impact over the industries because a small amendment made in the tax systems or in the exports, imports, etc. will discreetly affect the business industries performance. The same goes with Burger Hut, amendments made in the tax system of the Singapore, imposing duties or taxes over the restaurant business, etc. will directly increase cost of the production and it will leads to increase in the prices of the food items served by Burger Hut. Economic: Economic condition of the Singaporean market will not impact over the performance of the Burger Hut and in terms of setting up a new business; their government provides various subsidies through which setting up the business in the new economic conditions becomes easy and reliable. Apart from this Singapores economy is stable hence, with the help of adequate pricing strategy such as cost-effectiveness approach could be adopted for introducing the new product in the market (Percy, 2014). Social: Introduction of the Noodle Veggie Cheese burger will attract the people towards the Burger Hut. The main characteristics of this product is its bun made up of corn flour and noodles makes this healthy, delicious as well as attractive. Hence, invention of Noodle Veggie Cheese burger will create a positive impact over the society. Technological: Technological aspect has a large weightage in terms of the setting up the business. Fast food industry has adopted this aspect for taking the orders from the consumers, to register complaint regarding the orders, to take the reviews from consumers on the basis of their experiences, etc. Apart from this, Burger huts primary competitors have already adopted the technological aspect in their workplace hence; this would be a compulsory adaptation for the Burger Hut in order to develop their market presence in the Singapore (Parente Strausbaugh-Hutchinson, 2014). Environmental: As per the environmental aspects of the Singapore market, adequate machinery and the other relevant technologies should be used through which organization could be able to meet with the environmental requirements. Functionalities of Burger Hut are not irrelevant with the environmental requirements of Singapore and this will make smoother process for Burger Hut in terms of setting up the business in new market. Legal: Legal obligation and the rules described under Singaporean law should be fulfilled adequately in terms of setting up the business. This will help the Burger Hut to remove future glitches that will be arise due to non-fulfilment of the legal considerations (Nagle, Hogan Zale, 2016). Amongst these strategies it was observed that primary competitors of Burger Hut in Singapore will be Kings Burger and Singapore Fast Food Company. They are involved in the fast food industry since very long time and in order to set up a distinctive place in the competitive market, Burger Hut needs to utilise its strengths for enhancing the demand of the new product as well as to gain competitive advantage in the Singaporean competitive market (Hollensen, 2015). Marketing Communication Objectives Main motive behind developing the marketing objectives are spreading awareness in relation with the new product invented by the organization in the public in an effective manner. Setting marketing objectives involves targeting audience, adaptation of adequate advertisement strategies. While considering the objective of Burger Hut, it is observed that they have invented the new product for fulfilment of the consumers needs as well as to build an effective place in the fast food industry (Fuster, 2016). To promote the new product in the Singapore market, Burger Hut needs to evaluate the sources through which better results could be attained in terms of promoting the Noodle Veggie Cheese Burger in the Singapore market. Main marketing objectives of the Burger Hut are integrity, loyalty, consistency, convincing power, etc. Through these objectives, organization needs to showcase only those points which could show the true picture of the new product. If the actual products description and the promoted characteristics of the product do not match then it may affect the demand of the product (Fogel, et. al., 2017). Apart from these objectives, Burger Hut needs to consider the quality of the product as well as the convincing power into its marketing strategies. Through these objectives, organization would be able to develop its distinctive market image in the fast food industry of Singapore (Dey, 2016). Marketing Communication Strategy In the marketing communication strategy of Burger Hut, combination of effective advertisement platforms could be adopted. These platforms will help the organization to promote the Noodle Veggie Cheese burger effectively in the Singaporean public. Market research program will also be used for enhancing the demand of the new product launched in the Singapore market. As this burger will not impact over the health of the people hence; this option could also be used in the marketing communication strategies for spreading the awareness regarding the new product to be launched by the Burger Hut (Chhabra Kiran, 2015). Major platforms which are available for promoting the new product launched by Burger Hut are electronic medium of advertisement and the print medium of advertisement. Building a combination of these two mediums of advertisement will be the most effective technique for Burger Hut in order to promote its Noodle Veggie Cheese Burger (Catherine Henderson, 2014). Print medium of advertisement includes board hoarding, newspaper advertisement, magazine advertisement, etc. Apart from these sources, Burger Hut could also take the support of providing offers, discounts on their products. These are some of the factors through which organization could gain some competitive advantage as well as it will also help the organization to enhance the new products demand in the Singapore (Carlsen, Nygaard Nikolaou, 2013). Electronic medium of the advertisement and promotion includes advertisement through television, radio, internet resources, social media platforms, etc. These sources of advertisement are bit more effective in comparison with the paper medium of promotion as well as through this medium of advertisement; large area of the market could be covered (Baker, 2014). Implementation Tactics This step involves the selection of the adequate and effective strategies through which organization would be able to meet with the desired goals and the objectives in terms of developing the separate image in the Singapore market. The main motive of the Burger Hut is to introduce the Noodle Veggie Cheese Burger in order to build the trust in the Singapore public through serving them adequate qualitative products. The burger is the combination of modern taste as well as the traditional strength. In order to select the appropriate strategy in terms of developing separate image in the competitive business environment, organization needs to adopt adequate mixture of paper as well as electronic sources of promotion of the products. With these promotional strategies, pamphlets could also be used to in order to enhance the demand of the products (Ashley Tuten, 2015). Evaluation and Control Methods In order to develop the unique identity in the fast food industry, organization needs to evaluate the selected the techniques and the strategies for enhancing the effectiveness of the organization. To overcome from the challenges faced by the organization in order to promote the products of the organization needs to resolved and the major processes through which organization could resolve those issues are the adaptation of adequate control measures. Burger Huts management needs to analyse the effectiveness of the marketing strategies, strategies to evaluate the macro as well as micro environmental factors to understand the marketing conditions of the Singapore market. It will help the organization to take the adequate decision in order to gain the knowledge in relevance with the promotion of the new product in Singaporean market (Armstrong, et. al., 2015). Conclusion From the analysis, it could be assumed that this innovation will help the organization in developing its image in the competitive market environment of fast food industry. Under this report, Burger Hut is planning to introduce a special burger i.e. Noodle Veggie Cheese Burger in order to attract the consumers as well as to develop the separate image in the competitive business environment. To evaluate the factors of the environmental conditions of the Singapore, SWOT as well as PESTLE analysis was performed. 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