Snapple Case - Free Essay Example

Snapple case 1. severity The severity of this of this problem is showing in exhibit 1. Where total case sales of the first 5 months of 1992 were 6,8 million the sales of the first 5 months of 1993 were 15,3 million cases. So that’s an increase of 225% in sales. And when you look at figure 1 you can really see the severity of the problem. Because normally the first five months are only 27,91% of the total sales in a year. So normal sales volume would be 24,3 million cases. But if the increase in demand stays at the same level in the second part of 1993 then total predicted sales for all Snapple products will be 54,8 million cases. This large increase in sales comes from Tea drinks which double and Fruit drinks that triple. And also soda increases 41%. This means for Snapple to overcome their shortages they need to more than double their normal production. 2. The problem The main problem in this case is that Snapple at some point in time became unable to meet demand for their products. The demand for Snapple’s products is highly unpredictable and this leads to several reasons that explain the inability to meet demand. Snapple does not have its own production company; instead, everything is outsourced to independent companies based on fixed production quantity contracts. This leads to a limited production flexibility when demand fluctuates. When the shortage became nationwide due to the increase in demand, Snapple’s product could not be shipped from anywhere and they lacked the ability to meet demand. In addition, Snapple forecasts demand for a year and base the quantity in the production contract s on this forecast. However, because demand is so variable, a year is to long a period for making a decent prediction. Another problem is the centralized product development, purchasing, inventory and shipping activities at headquarters. Because Snapple operates in several different markets – juices, sport drinks, tea, all with different needs in terms of promotion, demand, distribution points, etc. – it is not ideal to centralize all decision-making. Snapple’s market should not be seen as a whole, but as several independent and diverse markets with different needs. Snapple has a large variety of products on offer. Even though product differentiation is one of their objectives, it aides in making demand highly unpredictable. 3. Short term solutions In order to frame our solutions, we have defined â€Å"short term solutions† by those that can be achieved within 3 months. A short term, but possibly expensive, solution could be to contract independent companies in or outside the nation (for instance overseas) to supply product during peak demand. On the short term, an option would be to discontinue the production of many of Snapple’s products that together count for only a marginal part of their revenue stream. Exhibit 2 indicates that 10 of their most popular products count for over 75% of sales. It also shows that 33 of their least popular products account for 5% of sales. Our suggestion would be, based on the current research data, to cancel production of these 33 products and use that production capacity to produce more of the popular products to meet the increased demand. This is not a large group of products in production quantity, but it does improve the predictability of demand. On the other side the large product variation is indicated to be an important property of the company. Therefore this might not be a good solution. In order to make demand more predictable, promotion activities should be in line with inventory levels of the different products. In other words, promotion should be targeted at products that are readily available with little chance of a stock out. 4. Long term solutions Long term solutions are those that we feel cannot be accomplished within a 3 month period. Outsourcing all production on the basis of fixed contracts has proven to be inflexible and Snapple would be wise to invest in its own production facility. Part of the outsourced work could then be handled by themselves and it would also allow them to handle peak demands by increasing the utilization and temporarily producing extra output. This solution has been derived from Fisher’s article on functional vs. innovative products. For a product characterized by unpredictable demand, a market-responsive supply chain is recommended (Fisher, M. Harvard Business School Publishing). Such a supply chain is more able to respond to unpredictable demand to minimize stock outs, which has become the problem for Snapple. Their current supply chain is what Fisher calls â€Å"Physically efficient†, and does not match the product. Because demand is so volatile, a solution could be to adjust yearly forecasts more often, for instance monthly. This would allow Snapple to bring production more in line with demand. However, the question is whether the independent production companies are able to cope with a monthly change in production quantity, in stead of a yearly one. Decentralization in decision-making should be the long term goal. Different markets require different approaches and therefore marketing attempts should be tailored to specific market needs. For instance, the allocation of production capacity depends on the demand per market. The use of dedicated business units per market can provide the necessary focus. A thorough market research could indicate which of the remaining 26 products will continue to be profitable in the long run, and which ones can be discontinued, or which should be returned to the shelves. This could allow Snapple to further adjust their product range and focus on meeting demand for this selection.

What to See in Texas for Architecture Enthusiast

Denison, Texas, on the border with Oklahoma, would have remained a sleepy little railroad town if it hadnt been for Dwight David Eisenhower being born there. The Eisenhower Birthplace State Historic Site is just one of the many out-of-the-way places to visit in Texas.The home state of former Presidents Bush and Bush (father and son) has a lot more than oil and cattle fields. For travelers who are architecture enthusiasts, heres a selection of historic buildings and innovative new construction in Texas. Visiting Houston The Transco Tower, the 1983 landmark skyscraper designed by Philip Johnson, is now known as the Williams Tower, the tallest skyscraper in town. Another skyscraper designed by Johnson and his partner  John Burgee is the building now known as the Bank of America Center, a 1984 example of playful postmodernism. Houston has historic skyscrapers from the 1920s and a Hilton designed by Pritzker Laureate I.M. Pei. NRG (Reliant) Park, including the Houston Astrodome and Reliant Stadium, is the place to see the worlds first domed sports stadium. Rice University Stadium on the campus of Rice University remains one of the best examples of a modern, open-air football arena. Visiting Dallas – Fort Worth Big D architecture is historic, cultural, and truly an American melting pot experience. The Margaret Hunt Hill Bridge over the Trinity River was designed by Spanish architect Santiago Calatrava. Dutch architect Rem Koolhaas helped designed a fully adaptable, modern theatre space called the Dee and Charles Wyly Theatre. In 2009 the British architect Sir Norman Foster created a high-tech, traditional venue for the Arts District when he designed the Winspear Opera House. Chinese-American I.M. Pei designed Dallas City Hall. The Perot Museum of Nature and Science was designed by another Pritzker-winner, American architect Thom Mayne.   The George W. Bush Presidential Library was designed by postmodernist architect Robert A.M. Stern. Frank Lloyd Wrights last home constructed before his death was the John A. Gillin House, but that is not Wrights only mark on Dallas — the Kalita Humphreys Theater, also known as the Dallas Theater Center, was designed by Frank Lloyd Wright, who reportedly said, This building will one day mark the spot where Dallas once stood. History swirls near Dealey Plaza as the place in Dallas where President John Kennedy was assassinated; Philip Johnson designed the JFK Memorial. Outside activities in Dallas can revolve around the Dallas Cowboys Stadium in Arlington, Texas — or any number of activities in the historic art deco buildings at Fair Park. Multi-cultural artist Volf Roitman brought a new style of art to Dallas, an international movement known as MADI (Movement Abstraction Dimension  Invention). Its bold geometric forms are on display at the Museum of Geometric and MADI Art.   The MADI is the only museum dedicated to MADI art and the primary point of focus for the MADI movement in the United  States. Pronounced mah-DEE, MADI is a modern art movement known for bright colors and bold geometric forms. In architecture, sculpture, and painting, MADI art uses abundant circles, waves, spheres, arches, spirals, and stripes. MADI ideas are also expressed in poetry, music, and dance. Playful and exuberant, MADI art focuses on objects rather than what they mean. The whimsical combinations of shapes and colors are abstract and free of symbolic meanings. Bill and Dorothy Masterson, lifelong supporters of the arts, were fascinated when artist Volf Roitman introduced them to the colorful and exuberant MADI movement. The Mastersons became avid collectors of MADI art works and spent time with the movements founder, Carmelo Arden Quin. When Mr. Mastersons law firm moved to a 1970s storefront building, the Mastersons decided to convert the first floor into an art museum and gallery devoted to MADI art. The building faà §ade, designed by Volf Roitman, became a celebration of MADI with geometric forms laser-cut out of galvanized, cold-rolled steel and powder coated in bright colors. The colorful panels are permanently bolted to the existing building. Roitmans convex-concave shapes and playful designs created a luscious, almost baroque skin for the once plain, two-story building. The landscape, furnishings, and lighting also reflect Roitmans MADI-ist ideas. Visiting San Antonio The Alamo. Youve heard the phrase, Remember the Alamo. Now visit the building where the infamous battle took place. The Spanish Mission also helped to give rise to the Mission Style of home design. La Villita Historical District is an original Spanish settlement, bustling with shops and artisan studios. San Antonio Missions. Missions San Jose, San Juan, Espada, and Concepcion were built over the 17th, 18th and 19th centuries. Spanish Governors Palace. Constructed in 1749, the building was the Governors Place when San Antonio was the capital of Texas. Visiting College Station George Bush Library, Presidential Library of the forty-first President of the United StatesCollege of Architecture, Texas A M UniversityThe Texas AM Bonfire Memorial: A memorial stands where once twelve students lost their lives and many more were injured as they built a Bonfire before a football game. Learn about a tradition gone wrong. Also in Texas You cannot go inside these privately owned homes, but Texas is filled with interesting residences worthy of drive-by photography: Amarillo: Sterling Kinney House by Frank Lloyd WrightBunker Hill: William L. Thaxton Jr. House by Frank Lloyd Wright Plan Your Texas Itinerary For tours of historic Texas architecture, visit the National Register of Historic Places. Youll find maps, photographs, historical information, and travel recommendations. Source Photo of the MADI Museum and Gallery Building at Dusk  © Volf Roitman

Review Of The Of The Flies Essay - 1828 Words

chooses to subdue his desire to exact immediate revenge on a group of disrespectful maids because he knows it will ruin his chance of avenging all of his enemies in the future. Socrates notes how Odysseus is described as a dog in this instance, â€Å"like a bitch defending her pups against an interloper† (Ferrari 170). Thus Odysseus exemplifies the Auxiliaries’ resemblance to a dog: fiery and spirited in the face of injustice, but capable of restraining themselves if given the appropriate training and regulation. Just as abiding by a prearranged judgment in the midst of temptation benefitted Odysseus, subduing the spirit in compliance with the ingrained notions of how to be courageous and deferring to reason (through the mandates of the Guardians) is beneficial to the Auxiliaries. It is in their best interest to submit to the Guardians. The Laborers provide goods and services because their predominant characteristic is appetite. The Laborers comprise the largest body of the society, and their mating is not regulated. They do not receive the same rigorous education as the Guardians and Auxiliaries do, although there does exist â€Å"some primary education for the producer class, to make good on the commitment to promote especially talented children born among the producers and to enable the producers to recognize the virtue in the philosophers† (Brown sec 4.4). Through deference to the commands of the Guardians (which are enforced by the Auxiliaries), the Laborers curb their appetitesShow MoreRelatedReview Of Lord Of The Flies 1346 Words   |  6 Pagesexperience. Lord of the Flies by William Golding gives a graphic example about loss of complete culture to bestial ambience. This may be recognizable with the boys’ perception on fun and games. Leisure for the children on the island goes from playing Ti c Tac Toe in the sand to hunting for pigs and eventually one another. 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Dynamics and Acceleration of Nutrition Transition - MyAssignmenthelp

Question: Discuss about the Dynamics and Acceleration of Nutrition Transition. Answer: Introduction Burger Hut is putting its efforts for developing their distinctive image in the Singaporean market and for this, they have adopted various techniques such as conducting research and development programs regularly in order to analyse the latest trends of the market as well as to determine the demand of the consumers. As fast food is mostly liked by the youth generation of every county as well as by the children hence; the major source of fulfilment of their needs is the innovation in the existing products. Every consumer gets bored having the same product with same taste regularly and to avoid this boringness, organization has adopted the policy of regular innovations due to which consumers can make the choices amongst the varieties offered by the organization. Noodle Veggie Cheese burger is also one of the part of the innovations made by the Burger Hut and this will help them to increase the demand of their outlet as well as the chances of expansion of their store will also get rise s. Apart from the adaptation of innovative strategy, Burger Hut has adopted various other strategies in order to gain the competitive advantage in the fast food industry. Speciality of fast food is it is delicious, it is attractive, it takes less time to get delivered, and it also takes less time to consume. Apart from these specialities, there are a number of options available in fast food industry that is also a great factor of increasing the demand of fast food products. Singapore is famous for its attractive places hence; this is included in the favourable places visited by tourists (Yang, et. al., 2017). To introduce the Noodle Veggie Cheese burger in the Singaporean market, Burger Hut has developed a marketing plan under which SWOT analysis will be conducted in order to evaluate the various factors that could affect the business performance. Apart from the SWOT analysis, various techniques will be discussed under this report in order to analysis the market condition of Singapore and environmental scanning will also be performed with the appropriate measures. After reviewing the market conditions and the available macro as well as micro environmental factors that could create impact over the performance of the organization, adequate marketing techniques will be adopted in order to enhance the demand as well as to spread the awareness in the public in relevance with the new product introduced in the market (Aldehayyat, 2015). Products Characteristics The new product will consist following characteristics: Ordinary bun will be replaced with the noodles and to make this thick and strong, corn flour will be mixed in the noodles crust. The noodle will be added in the mixture of patty. Some corn pieces will also be added in the mixture of patty and then hot cheese will be served in burger which will make this unique and delicious; Reviewing the consumers demand, fresh veggies will be added to enhance the burgers efficiency of fulfilling the hunger of the consumer. Finally hot cheese will be added in the pattys mixture as well as layers of cheese will be coated around the burgers bun. Burger will be ready and it could be served with ketchup and other delicious dips. In order to make this more attractive, burger could also be served with cold-drinks, juices, and as per the demand of the consumer. Environmental Scanning Singaporean markets analysis will be conducted under this step in order to evaluate present macro and micro environmental factors. This will be conducted with the help of SWOT analysis and under this analysis, organizations strengths, weaknesses, opportunities and threats will be discussed for determining the chances of survival of Burger Hut in the Singaporean market with the new innovation (Whitton, et. al., 2014). SWOT Analysis Strengths With the launching of noodle veggie cheese burger in the Singaporean market, Burger Huts range of menu will be increased. Introduction of Noodle Veggie Cheese burger will enhance the demand of the Burger Hut and it will raise the chances of expansion in the global market. Burger Hut has adopted the cost-effectiveness approach for setting the price of the product which will help them to gain the competitive advantage. The strategies adopted by the Burger Hut to promote the Noodle Veggie Cheese burger in the Singaporean market will help them to increase their market presence as compared to existing brands of the fast food industry. Weaknesses Setting up the unique and distinctive place in the competitive business environment of Singapore will be a difficult task for Burger Hut. Being the newcomer in the fast food industry, getting adequate knowledge in relevance with the suppliers of raw materials required for the manufacturing of Noodle Veggie Cheese Burger. Lack of knowledge in relevance with the environmental conditions of Singaporean fast food market. Lack of knowledge in relevance with the marketing strategies used for the promotion of new product of the Burger Hut (Swanson, 2015). Opportunities Introduction of Noodle Veggie Cheese Burger will provide opportunity to the organization for setting up a distinctive image in the fast food industry of Singapore. Expansion opportunities will increase for Burger Hut with the invention of Noodle Veggie Cheese Burger (Popkin, 2017). This will lead to increase in the chance of expansion of Burger Huts stores in the prime locations of Singapore. Threats Marketing strategies used by the existing brands of fast food industry. Aggressive promotional strategies used by the competitors to reduce the demand of the Burger Huts products. Failure of Noodle Veggie Cheese Burger will also be a great threat from Burger Hut (Ryan, 2016). PESTLE Analysis Under this analysis, environmental conditions of Singaporean market will be analysed for survival of the Burger Hut. Macro as well as micro environmental factors of Singaporean business environment will be evaluated for making the adequate promotional as well as survival strategies. It will help the organization to enhance the chances of their growth in the Singapore market. Political: Political factors have the great impact over the industries because a small amendment made in the tax systems or in the exports, imports, etc. will discreetly affect the business industries performance. The same goes with Burger Hut, amendments made in the tax system of the Singapore, imposing duties or taxes over the restaurant business, etc. will directly increase cost of the production and it will leads to increase in the prices of the food items served by Burger Hut. Economic: Economic condition of the Singaporean market will not impact over the performance of the Burger Hut and in terms of setting up a new business; their government provides various subsidies through which setting up the business in the new economic conditions becomes easy and reliable. Apart from this Singapores economy is stable hence, with the help of adequate pricing strategy such as cost-effectiveness approach could be adopted for introducing the new product in the market (Percy, 2014). Social: Introduction of the Noodle Veggie Cheese burger will attract the people towards the Burger Hut. The main characteristics of this product is its bun made up of corn flour and noodles makes this healthy, delicious as well as attractive. Hence, invention of Noodle Veggie Cheese burger will create a positive impact over the society. Technological: Technological aspect has a large weightage in terms of the setting up the business. Fast food industry has adopted this aspect for taking the orders from the consumers, to register complaint regarding the orders, to take the reviews from consumers on the basis of their experiences, etc. Apart from this, Burger huts primary competitors have already adopted the technological aspect in their workplace hence; this would be a compulsory adaptation for the Burger Hut in order to develop their market presence in the Singapore (Parente Strausbaugh-Hutchinson, 2014). Environmental: As per the environmental aspects of the Singapore market, adequate machinery and the other relevant technologies should be used through which organization could be able to meet with the environmental requirements. Functionalities of Burger Hut are not irrelevant with the environmental requirements of Singapore and this will make smoother process for Burger Hut in terms of setting up the business in new market. Legal: Legal obligation and the rules described under Singaporean law should be fulfilled adequately in terms of setting up the business. This will help the Burger Hut to remove future glitches that will be arise due to non-fulfilment of the legal considerations (Nagle, Hogan Zale, 2016). Amongst these strategies it was observed that primary competitors of Burger Hut in Singapore will be Kings Burger and Singapore Fast Food Company. They are involved in the fast food industry since very long time and in order to set up a distinctive place in the competitive market, Burger Hut needs to utilise its strengths for enhancing the demand of the new product as well as to gain competitive advantage in the Singaporean competitive market (Hollensen, 2015). Marketing Communication Objectives Main motive behind developing the marketing objectives are spreading awareness in relation with the new product invented by the organization in the public in an effective manner. Setting marketing objectives involves targeting audience, adaptation of adequate advertisement strategies. While considering the objective of Burger Hut, it is observed that they have invented the new product for fulfilment of the consumers needs as well as to build an effective place in the fast food industry (Fuster, 2016). To promote the new product in the Singapore market, Burger Hut needs to evaluate the sources through which better results could be attained in terms of promoting the Noodle Veggie Cheese Burger in the Singapore market. Main marketing objectives of the Burger Hut are integrity, loyalty, consistency, convincing power, etc. Through these objectives, organization needs to showcase only those points which could show the true picture of the new product. If the actual products description and the promoted characteristics of the product do not match then it may affect the demand of the product (Fogel, et. al., 2017). Apart from these objectives, Burger Hut needs to consider the quality of the product as well as the convincing power into its marketing strategies. Through these objectives, organization would be able to develop its distinctive market image in the fast food industry of Singapore (Dey, 2016). Marketing Communication Strategy In the marketing communication strategy of Burger Hut, combination of effective advertisement platforms could be adopted. These platforms will help the organization to promote the Noodle Veggie Cheese burger effectively in the Singaporean public. Market research program will also be used for enhancing the demand of the new product launched in the Singapore market. As this burger will not impact over the health of the people hence; this option could also be used in the marketing communication strategies for spreading the awareness regarding the new product to be launched by the Burger Hut (Chhabra Kiran, 2015). Major platforms which are available for promoting the new product launched by Burger Hut are electronic medium of advertisement and the print medium of advertisement. Building a combination of these two mediums of advertisement will be the most effective technique for Burger Hut in order to promote its Noodle Veggie Cheese Burger (Catherine Henderson, 2014). Print medium of advertisement includes board hoarding, newspaper advertisement, magazine advertisement, etc. Apart from these sources, Burger Hut could also take the support of providing offers, discounts on their products. These are some of the factors through which organization could gain some competitive advantage as well as it will also help the organization to enhance the new products demand in the Singapore (Carlsen, Nygaard Nikolaou, 2013). Electronic medium of the advertisement and promotion includes advertisement through television, radio, internet resources, social media platforms, etc. These sources of advertisement are bit more effective in comparison with the paper medium of promotion as well as through this medium of advertisement; large area of the market could be covered (Baker, 2014). Implementation Tactics This step involves the selection of the adequate and effective strategies through which organization would be able to meet with the desired goals and the objectives in terms of developing the separate image in the Singapore market. The main motive of the Burger Hut is to introduce the Noodle Veggie Cheese Burger in order to build the trust in the Singapore public through serving them adequate qualitative products. The burger is the combination of modern taste as well as the traditional strength. In order to select the appropriate strategy in terms of developing separate image in the competitive business environment, organization needs to adopt adequate mixture of paper as well as electronic sources of promotion of the products. With these promotional strategies, pamphlets could also be used to in order to enhance the demand of the products (Ashley Tuten, 2015). Evaluation and Control Methods In order to develop the unique identity in the fast food industry, organization needs to evaluate the selected the techniques and the strategies for enhancing the effectiveness of the organization. To overcome from the challenges faced by the organization in order to promote the products of the organization needs to resolved and the major processes through which organization could resolve those issues are the adaptation of adequate control measures. Burger Huts management needs to analyse the effectiveness of the marketing strategies, strategies to evaluate the macro as well as micro environmental factors to understand the marketing conditions of the Singapore market. It will help the organization to take the adequate decision in order to gain the knowledge in relevance with the promotion of the new product in Singaporean market (Armstrong, et. al., 2015). Conclusion From the analysis, it could be assumed that this innovation will help the organization in developing its image in the competitive market environment of fast food industry. Under this report, Burger Hut is planning to introduce a special burger i.e. Noodle Veggie Cheese Burger in order to attract the consumers as well as to develop the separate image in the competitive business environment. To evaluate the factors of the environmental conditions of the Singapore, SWOT as well as PESTLE analysis was performed. Competitive analysis was also been conducted and the major competitors of Burger Hut in Singapore will be Kings burger and Singapore fast food company and to compete with them, set of adequate strategies had been adopted in order to gain the competitive advantage as well as to develop its separate image in the Singaporean market. References Aldehayyat, J. S. (2015). Environmental scanning in business organisations: Empirical evidence from a Middle Eastern country context.Management Research Review,38(5), 459-481. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Ashley, C., Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), 15-27. Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Carlsen, L. A., Nygaard, G., Nikolaou, M. (2013). Evaluation of control methods for drilling operations with unexpected gas influx.Journal of Process Control,23(3), 306-316. Catherine Henderson, J. (2014). Food and culture: in search of a Singapore cuisine.British Food Journal,116(6), 904-917. Chhabra, S., Kiran, R. (2015). An Empirical Analysis of Total Factor Productivity in Food and Beverage Sector.Productivity,56(2), 121. Dey, K. (2016). The fast food industry in the UK. Analysis of McDonalds with PESTEL, VRIN and Porter's Five Forces. Fogel, A., Goh, A. T., Fries, L. R., Sadananthan, S. A., Velan, S. S., Michael, N., ... Chong, Y. S. (2017). Faster eating rates are associated with higher energy intakes during an ad libitum meal, higher BMI and greater adiposity among 4 5-year-old children: results from the Growing Up in Singapore Towards Healthy Outcomes (GUSTO) cohort.British Journal of Nutrition,117(7), 1042-1051. Fuster, M. (2016). Comparative analysis of dietary guidelines in the Spanish-Speaking Caribbean.Public health nutrition,19(4), 607-615. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Nagle, T. T., Hogan, J., Zale, J. (2016).The Strategy and Tactics of Pricing: New International Edition. Routledge. Parente, D., Strausbaugh-Hutchinson, K. (2014).Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Percy, L. (2014).Strategic integrated marketing communications. Routledge. Popkin, B. M. (2017). Relationship between shifts in food system dynamics and acceleration of the global nutrition transition.Nutrition Reviews,75(2), 73-82. Ryan, D. (2016).Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Swanson, A. (2015). The relationships between technological turbulence and environmental scanning sources of information in the Thai food processing industry. Whitton, C., Ma, Y., Bastian, A. C., Chan, M. F., Chew, L. (2014). Fast-food consumers in Singapore: demographic profile, diet quality and weight status.Public health nutrition,17(8), 1805-1813. Yang, H., Kim, H. W., Kwon, Y. S., Kim, H. K., Sung, S. H. (2017). Fast and Simple Discriminative Analysis of Anthocyanins?Containing Berries Using LC/MS Spectral Data.Phytochemical Analysis.